Carolina Promoter Online gets the inside scoop with Doritos partners with Busta on the hunt for the newest Hip-Hop Star to share the stage with a major headliner at a music festival later this summer, and possibly blowing them up taking them on a national promotional run!
The Grand Prize will be $50,000 Doritos has collaborated with Busta to give a platform to aspiring hip-hop artists, with Busta serving as a coach and mentor to impart his wisdom as one of the fastest-rapping legends in the game. To kick it all off, Busta, producer Terrace Martin and All Def Music joined forces to create the Doritos “Blaze Beat”: the first-ever hip-hop track made entirely from heat- and spice-inspired items (e.g. cooking torch, hot sauce, Doritos Blaze, etc.).
Starting today, fans can submit their own original lyrics over the Blaze Beat at doritosblazethebeat.com and also view who has the hottest tracks. After submissions close on August 17, Busta and team will select five finalists to share the stage with a major headliner at the official Life is Beautiful Music & Art Festival pre-party in Las Vegas on Thursday, September 20, 2018, on the most fire stage imaginable — the Doritos #BlazeStage. From there, Busta and team will choose one winner who will be crowned the Blaze the Beat champion with a $50,000 grand prize. The annual 3-day festival, now in its sixth year, has attracted some of the world’s biggest names in music.